Big Plans at SummerSlam for Roman Reigns? WWE Drops $600 Championship Belt in Shocking Merch Launch

Roman Reigns is officially back—and WWE is making sure you feel it in your wallet.

Following his surprise return on this week’s episode of WWE Raw on Netflix, the company launched a massive Roman Reigns merchandise drop that includes a limited-edition $600 custom World Championship belt with the Tribal Chief’s face proudly emblazoned on the main plate.

The drop, now live on WWEShop.com, is being branded as part of the "OTC 1" collection—referencing Reigns’ ongoing “One True Chief” legacy. It features new t-shirts ($35 each), a signature glove set, and the eye-popping championship replica. For longtime fans of The Bloodline or collectors of WWE’s elite memorabilia, it’s a bold move by WWE to cash in on Reigns’ resurgence.

🎯 The Return Heard 'Round the Arena

Reigns hadn’t been seen since being destroyed by Bron Breakker the night after WrestleMania. That brutal post-Mania Raw had many wondering if Reigns was being written off indefinitely. Fast forward to this week—and fans got a blockbuster surprise.

The closing segment of Raw saw Breakker and Bronson Reed attempt to decimate CM Punk and Jey Uso after Punk won a gauntlet match to earn a SummerSlam World Title opportunity. Just as Reed was setting up for a devastating Tsunami, Reigns’ music hit.

He stormed down the ramp, laid out Breakker with a thunderous Superman Punch, and Speared Reed straight through the canvas. Standing tall alongside Punk and Jey Uso, Reigns closed Raw with an emphatic reminder: He’s still The Guy.

🧨 SummerSlam Collision Incoming?

The big question now: is Roman Reigns vs. Bron Breakker being set for SummerSlam?

With Punk now locked in for a world title match, the involvement of Reigns throws a wild card into the mix. Could it be a triple threat? A tag team brawl? Or is WWE cooking up an entirely separate showdown between Reigns and Breakker to settle the post-Mania score?

Whatever the plan, WWE is clearly betting big on Reigns heading into August’s biggest premium live event.

MainEvent.News | Backstage Take

Roman Reigns may have taken a short break, but WWE never stopped treating him like a main attraction—and now he’s back just in time to reclaim the spotlight at SummerSlam. Between the blockbuster merch drop and his headline-worthy return, this isn’t just a comeback—it’s a calculated empire rebuild. With CM Punk chasing gold and Breakker playing wrecking ball, don’t be surprised if WWE positions Reigns as the central axis around which the entire summer storyline spins. Money. Merch. Momentum. That’s the Reigns formula.