The Usos vs. Bron Breakker & Bronson Reed Set for First-Ever EMF-Friendly Match at Wrestlepalooza
WWE is adding another historic wrinkle to Wrestlepalooza this Saturday in Indianapolis. The company confirmed that The Usos (Jimmy & Jey Uso) will face The Vision (Bron Breakker & Bronson Reed) in the first-ever “EMF-Friendly” match, a bout sponsored by Aires — a global leader in EMF protection.
According to WWE’s press release, Aires will install its Lifetune Zone Max devices on each ring post during the tag team clash. The technology is designed to neutralize radiation and reduce EMF exposure across wide areas, creating what Aires calls a “cleaner, performance-ready environment” for the athletes.
This unique sponsorship follows last August’s partnership announcement between WWE and Aires, marking the first time a WWE Premium Live Event match has featured technology promoted in real-time during the action.
Storyline Stakes
Beyond the sponsorship tie-in, this match is already one of Wrestlepalooza’s most anticipated showdowns. The Usos enter the ring seeking revenge after Roman Reigns was attacked at Clash in Paris. Meanwhile, The Vision — missing their Oracle since France — want to prove their dominance without outside assistance.
There’s also a growing subplot involving LA Knight and Jey Uso, fueling speculation that Knight could factor into the outcome.
Now, with Aires’ technology present on the ring posts, the bout carries both storyline drama and a historic marketing twist.
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This is another example of WWE leaning into sponsor-driven integration inside the ring — a trend we’ve seen accelerate in 2025 with everything from branded turnbuckles to augmented reality graphics. While some fans might roll their eyes, the reality is these deals bring big dollars. What will matter most is whether the story in the ring overshadows the product placement. The Usos vs. The Vision already has enough heat to stand on its own, but adding LA Knight to the mix could make this one of the most talked-about matches of Wrestlepalooza weekend.
