WWE Launches Official Undertaker YouTube Channel—Company Has Big Plans For Superstar Specific Digital Presence
The Undertaker may have finally hung up the boots, but The Deadman is far from finished. WWE is giving one of its most iconic figures an entirely new platform — and for the first time ever, a single Superstar now has an official YouTube channel dedicated exclusively to their legacy.
And according to industry insiders, this is just the beginning. WWE is expected to roll out a wave of Superstar-specific digital media expansions in 2026, with more top names slated to receive their own official WWE-branded YouTube channels as the company continues to broaden its digital footprint.
The Undertaker Gets His Own Channel — A First in WWE History
WWE has been aggressively expanding its YouTube presence since the shift away from WWE Network–exclusive content. Channels like WWE Vault and WCW Vault now house classic footage from the company’s massive tape library, and Wednesday, WWE officially added the most legendary name yet: The Undertaker.
First reported by Variety, The Undertaker’s new channel — now live at @Undertaker — will serve as the exclusive home for his Six Feet Under podcast and a wide range of Deadman-centric content.
WWE’s Head of Digital, Steve Braband, told Variety:
“We’re really, really excited about it and think it’ll do well… With this one being unique having ‘Taker’s podcast as the centerpiece of the channel and surrounding archive content.”
This marks the first time WWE has launched an entire channel built around one superstar.
A Massive YouTube Force Already
The move isn’t just ceremonial — The Deadman moves numbers. WWE revealed that Undertaker’s podcast alone has already racked up 800,000 watch hours on YouTube. With the new channel, fans can expect:
- Full-length Undertaker matches
- Rivalry and feud compilations
- Exclusive reactions from The Deadman on major WWE events
- Behind-the-scenes stories and commentary
- Classic clips and curated segments from his 30-year career
This expansion comes as WWE’s own YouTube ecosystem grows rapidly. Braband noted that WWE operated just four channels in 2024 — and now, in 2025, that number will reach 15 with the addition of Undertaker’s channel.
“You have to create specialized viewing for fans on YouTube now,” Braband said — and there may be no superstar more suited for a dedicated platform than The Phenom.
The Deadman’s Recent Appearances
While retired, The Undertaker continues to pop up for high-profile moments:
- Wrestlepalooza 2025: Announced Stephanie McMahon’s Hall of Fame induction
- NXT Cameo: Delivered a massive chokeslam to Trick Williams
- Raw on Netflix Premiere: Surprised Rhea Ripley after her match
- WrestleMania 41: Played a key role in Cody Rhodes overcoming The Rock
Even after entering the WWE Hall of Fame in 2022, The Deadman’s shadow looms as large as ever.
🎙️ Wrestling.news | Backstage Take
This move feels long overdue. The Undertaker is not just a WWE legend — he’s a global pop-culture figure whose mystique continues to draw interest from fans who grew up in the Attitude Era, the Ruthless Aggression Era, and beyond.
A dedicated channel lets WWE monetize both nostalgia and long-form storytelling while positioning The Deadman as a major content pillar even in retirement. Think of it as the digital evolution of The Undertaker’s legacy — a place where future generations can discover match classics, promos, and behind-the-scenes stories that shaped wrestling history.
This isn’t just smart branding. It’s WWE acknowledging that The Undertaker remains one of the most valuable properties in wrestling, even after the final bell.
