WWE Main Roster PLE to Go Head-to-Head with AEW All Out in September

WWE isn’t playing nice anymore, or in better words is 'going for the jugular' . Multiple sources tell POST Wrestling that WWE is slotting a main roster Premium Live Event on Saturday, September 20, 2025—the same day AEW runs All Out from Scotiabank Arena in Toronto. The WWE show is slated for Indianapolis, IN (venue TBA), marking the first time a WWE main roster PLE goes directly against an AEW pay-per-view.
This isn’t a casual schedule clash—it reads like strategy. WWE’s already made a habit of planting NXT PLEs on AEW weekends (Double or Nothing, All In Texas, Forbidden Door). Now they’re taking the gloves off with the A-team.
- AEW All Out: Sat, Sept 20, 8 p.m. ET (PPV), Toronto
- WWE PLE: Sat, Sept 20, time TBA, Indianapolis (recent WWE events used Gainbridge Fieldhouse)
- WWE also has SmackDown (Fri, Sept 19 – Toledo) and RAW (Mon, Sept 22 – Evansville) bracketing the weekend
WWE hasn’t commented yet, and start time/venue are still to be confirmed. But the intent is loud: split attention, siphon viewers, and stomp momentum on one of AEW’s tentpole nights.
Why this matters
- First direct PLE vs PPV shot: Main roster vs. AEW’s flagship brand, not developmental.
- Market squeeze: WWE in the U.S. Midwest while AEW is in Canada—two regions, one conversation.
- Optics: After months of NXT shadowing AEW weekends, WWE appears ready to dictate the calendar, not react to it.
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This looks less like scheduling and more like a siege. WWE’s play here screams “dominate and destroy.” Running a main roster PLE against All Out pressures AEW on every front: ticket sales, pay-per-view buys, social buzz, and online wrestling journalism coverage bandwidth. If WWE times bell-to-bell to overlap AEW’s hottest hours, it’s a knife fight for eyeballs.
For AEW, the counter is simple but risky: lean into match quality and must-see moments that trend on their own—think shocking returns, title flips, or a match-of-the-year sprint. If they don’t spike virality, WWE’s machine may drown them out.
Bottom line: WWE isn’t just competing; they’re aiming to starve AEW of oxygen on one of its biggest nights. Buckle up.